Online Mattress Sales Growth
2017 saw the launch of nectar sleep which sold more than 55 million in mattresses online that year propelling it to no.
Online mattress sales growth. It expects to do 330 million in online sales this year and launched a sister brand wovenly which sells rugs online. 2018 sales growth of the leading bedding e tailers in the u s. From 2012 2017 the industry experienced an annual average rate of growth of 5 6. Online mattress start up nectar is seeing faster sales growth offline.
Revenue in the mattresses segment amounts to us 12 895m in 2020. The mattress by mail concept was an early hit. The growth of the online mattress industry the north american sleep industry is being turned on its head. Its ceo is not surprised published sun dec 8 2019 10 00 am est updated sun dec 8 2019 10 00 am est.
2019 sales of the leading bedding e tailers in the u s. The top 15 generated sales last year of almost 3 1 billion up from about 2 2 billion a year earlier clearly showing that the online mattress arena remains a potent and vibrant marketplace. Mattress firm and select comfort combine for over 42 of the industry revenues that are generated by bed and mattress retail outlets. However new mattress startups aren t out of the question.
In fact the first quarter online sales from the top six online mattress sellers combined only equal 62 percent of mattress firm s sales. Bed sales jumped at first but online growth is now sleepy. Selected retailers share of the online bed and mattress market u s. The top seller on that list remains mattress firm in spite of a 4 1 decline in sales their filing for chapter 11 reorganization and their closing more than 700 stores.
Mattress market growth trends and forecast 2020 2025 global mattress market is segmented by product type innerspring mattresses memory foam mattresses latex mattresses airbed mattresses other product types by application household and commerical distribution channel offline retail and online retail and geography. All of the top online sellers came on the scene less than a decade ago and all saw web sales take off. 654 in the top 1000. Traditional brick and mortar coil mattress bed stores now compete with a growing online.
The market is expected to grow annually by 4 6 cagr 2020 2023.